The only reason I bought this item was the mention of "Amazon Brand" - Because of the faith in Amazon.. I am sure the substandard quality wouldnt have been intentional - But the product needs improvement.. I started using this only recently - And the fabric comes off this towel.. It sticks to your face in very tiny pieces that you then need to get off your face using another Towel.. I wish I started using it soon after purchasing the product, I would have requested for a Refund.. Now that its late and I am already using it, I hope Amazon comes up with an improvised item, ready for my next purchase..