I purchased this for my wife, and the design, size, & more importantly the accessibility for a learner, made it a great pick.
Fujifilm doesn't make cheap stuff, so you get what you pay for:
1. Great build quality 2. Full suite of creative options 3. Fuji film color profiles 4. Nice kit lens (and access to brilliant X mount Fuji lenses) 4. Bunch of options and aids that will help someone mature to become a better photographer.
The pictures right out of the camera are brilliant (even without the X Trans sensor).
I personally switched to an MFT (Olympus OMD EM 10 II), and love the fact that I have DSLR like quality (and better features in some respect), in such a small form factor of a mirror-less camera.
If you are not a professional photographer and have some appreciation for art & craftsmanship, you should definitely consider a mirrorless (certainly the XT100) over ugly and bulky DSLRs.
People may complain that it's expensive, lenses are expensive etc. but remember, you get what you pay for. Photography is a great skill that'll alter the way you see the world, travel, express your creativity, meet and interact with fellow photographers etc. This is not a commodity, it's an investment. Get good gear, you only live once.